“Digital marketing is ever changing, and as such presents the challenge of keeping up with technological advancements.”.

Richard Sarver, Digital Marketing Specialist. Group.

How long have you been at Rhino?

17 March 2014. 7 long, fruitful years of my career.

What motivates you in your career?

Digital marketing is ever changing, and as such presents the challenge of keeping up with technological advancements. It’s the application of new technology and marketing that motivates me, as often it directly correlates with the solving problems for our clients, meeting their specific objectives, and of course delivering real tangible results, that are directly related to the services we provide.

What is the most interesting thing you’ve worked on?

Recently, we’ve been working on the addition of a ‘Store Visit’ metric into the KPI mix for Google Campaigns. A perfect goal for an auto dealer, after all, what could be better than getting a customer into the showroom to purchase a vehicle? Test driving the vehicle!

What does a typical look like for you?

Morning coffee
Industry News Articles via a RSS reader
Tram/Train Commute to the office with Podcasts/RSS Reader
More Coffee
Daily Briefing on Google Accounts performance
Google Ads/Analytics views into Campaigns
Afternoon stroll in the park during lunch
Campaign Creations/Amends in the afternoon
Perhaps a meeting or two
followed by a game of Foosball / Table Football before I head back home.

What do you enjoy the most about your role?

Striving to improve. Personal improvement, as well as continuously finding ways to optimise the campaigns we run, and the services we offer to our clients.

What did you want to grow up to be when you were a child?

A musician, many in my family are musically gifted. I had plenty of experience in singing growing up, playing an instrument in band, as well as learning to play the piano. Louisiana, my home, is the birth place of Jazz, Zydeco, Cajun and Swamp Pop, not to mention a home to a host of many diverse music genres ranging from blues and country to hip-hop, gospel, rockabilly and rock ‘n’ roll.

What do you get up to outside of the office?

I enjoy Geocaching and train journeys. I also play softball weekly. Being a huge Manchester United fan, I’m often at a game.

What’s the top destination on your must-visit list?

The moon!

To find out more about digital marketing at Rhino visit: https://rhinogroup.co.uk/digital/

For more on our events visit: https://www.rhinoevents.com