“At the age of 12 I entered a “design a Christmas card competition” and won! My design got printed and was posted out to the local community. I believe this was also the day I decided I wanted to become a designer."
Lee Morris, Senior Creative. Rhino Group.
How did you end up at Rhino?
After 3 years of design college and work experience at a reprographics studio, I was in search of my next exciting opportunity. It so happened that Rhino was a customer of the studio I worked in, so I called Lee Higgins, the founder and instantly fell in love with his passion and vision for Rhino. 20 years on and I’m still here, working towards the same goals and principles we set back in Summer 2001 when I first joined.
Tell us about your role as Senior Creative and working in the Graphic Design team.
Working closely with designers, clients and marketing managers, I create and Inspire others to produce content across the entire graphic spectrum, from videos and animation, to brand, logo creation and traditional print.
We’re constantly on the lookout for the next new style and thrive on innovative thinking. At the end of the day, nothing goes out unless we’re 100% happy with it, this philosophy has never failed us yet and is driven by the feedback we receive from our clients. We also work hard to ensure our people focus on achieving a healthy work-life balance, that’s the key to getting the best creative in my opinion, and it’s also a lot more fun!
What is your biggest achievement so far?
Surviving 20 years at Rhino! No, seriously, I’d say being heavily involved and shaping the development of new people. To watch them grow and adapt into amazing creatives is such a positive and rewarding experience. It’s also an ongoing challenge as “why”, “how” and “what” we create constantly evolves so you must be open-minded and ready to adapt to the needs of the team and client expectations.
What is the most interesting thing you’ve worked on whilst at Rhino?
There isn’t one project that I can say sticks out in my mind as each one differs, and each has its own merits. They’re all equally interesting in their own way.
When do you feel most creative?
When the brief is literally a blank canvas, so right at the start of the creative journey and all the stake holders have input into what the objectives are and what’s the best way to make the creative happen.
What’s the last thing you learnt?
XMPie (Personalised Communications Software).
It’s changed the game in what we can offer our clients, and the level of personalisation and automation available.
Tell us a fun fact about yourself.
At the age of 12 I entered a “design a Christmas card competition” and won!
My design got printed and was posted out to the local community. I still remember the day they got delivered fresh from the printers. I believe this was also the day I decided I wanted to become a designer.
Do you have a hidden talent? What is it?
To read more about the creatives at Rhino, head to https://rhinogroup.co.uk/creative/
For any information on events, head over to https://www.rhinoevents.com