“As a true millennial, born in 2001, I’ve grown up with rapid advancements in technology.”
Harry Bunn, Search Marketing Specialist. Group.
What inspired you to pursue a career in digital marketing?
As a true millennial born in 2001, I’ve grown up with rapid advancements in technology. I'd say it was the perfect time to still enjoy my childhood outside but have the bonus of an iPod and Xbox. As technology is such a key feature in all our lives, I found it hard to escape the concept of digital marketing. Although never fully understanding it, I was aware that I was constantly being exposed to it.
At 16, I became more interested in fashion. As I worked in a retail store, I found myself exposed to visual merchandising, alongside signing up to mailing lists of stores I was intrigued by. Specific emails from companies such as Oi Polloi and ProperMag furthered my interest in reading blogs and having an appreciation for the content they would produce.
Sparking my own interests, I decided to conduct some research into how and what concepts or channels companies used as part of their marketing strategies.
Knowing that the higher education route wasn’t suited to me personally, I decided to explore a Digital Marketing Apprenticeship, leading into the role I'm in today. The notion of digital marketing being used and transferable is extremely appealing.
What was the last thing you learnt?
Every day is a school day. I am constantly learning and progressing, whether that be updates to the tools I use daily or the developments in certain technology, to which I’m constantly adjusting.
I’m currently trying to understand the capabilities of LinkedIn Ads. As I have most of my Ad experience within Google and Facebook, I had never explored LinkedIn other than for my personal benefit. However, with the recent work I have been doing internally at Rhino, I have found a multitude of ways in which a business can promote themselves within LinkedIn.
What is the most interesting thing you’ve worked on?
The current project being developed within Rhino for our own internal marketing is the most interesting task I’ve worked on during my time here. The team I am working with now have been given lots of freedom to come up with ideas and explore opportunities for how we can elevate Rhino’s brand.
What digital skill do you think everyone should learn?
How to self-learn and problem solve. More specifically how to utilise the power of the internet through research and as an educational tool.
Through my own personal development, I have found a plethora of free online tools which have helped me develop my knowledge and understanding.
There are so many places on the internet to access free courses and watch tutorials, but I think there is a barrier for most people not understanding the extensiveness of opportunities to which they have access to.
For example, Google Digital Garage is by far one of the best starting points for helping people understand digital marketing.
Also, Google Skillshop for a more technical learning experience.
Where do you see yourself in five years?
Hopefully still working at Rhino and continuing to learn, as I do every day.
I would love to continue with my current role and hope to have developed out of my ‘Junior’ title. I aim to take on further responsibilities and hopefully, be working on new projects with new clients. Additionally, having a continued exposure to new experiences that will help me in my personal development, is always a bonus.
Outside of work, what are your interests/hobbies?
Outside of work I enjoy going into town and trying new food spots. I have an extensive list of places to go and try which seems to be never-ending – despite the impact on my wallet!
I enjoy music and discovering new artists. I do enjoy live music but due to the current situation in the world, I have missed out on a year of gigs and have had many rescheduled and cancelled.
Tell us something interesting about yourself.
I am an avid fan of Louis Theroux; I am currently reading his book ‘Gotta Get Theroux This’ and I have watched his documentaries for years.
My favourite documentary of his has to be, ‘When Louis Met... Chris Eubank’. I recommend this as a starting point, even if you aren’t a boxing fan. It shows you the perfect insight into how he structures an interview with questions and how he allows the subject to confidently express themselves with no barriers up, so they feel comfortable sharing how they think and feel. Chris Eubank is such an interesting character, known not only for his boxing but also for his eccentric style.
Top 3 songs/music artists:
This is probably the most difficult question for me narrowing it down to just 3 but I will try to give a solid top 3 + good reasoning as to why.
Cool Out Son – Junior Murvin
Just such a feel-good song for me and always gives me great nostalgia and memories of when I first heard it.
Half Full Glass of Wine – Tame Impala
Great song to have on full blast in a car with a friend, Kevin Parker is a genius.
Tutti Frutti – New Order
An underrated song from an underrated album, one of my favourite bands and saw them live in London with two of my friends a few years ago. Amazing memories again.
For more information on our Digital Marketing services, head to https://rhinogroup.co.uk/digital/