Digital marketing is continually developing, and the social media aspect of this has quickly become a critical component of any marketing plan. Social media is now more than just a way to connect with friends – it’s an essential tool for business to reach potential customers and build up a reputation to inspire brand loyalty from your followers.

Over 3 billion people worldwide are active social media users so it’s vital that you tap into this audience. And the results if you do are worth it – 92% of marketers agree that social media is important for marketing their business, and 80% state that they increased traffic to their websites by focusing their efforts on social media.