Generate more business, grow your brand, free up your valuable time
Digital marketing is continually developing, and the social media aspect of this has quickly become a critical component of any automotive marketing plan. Social media is now more than just a way to connect with friends – it’s an essential tool for business to reach potential customers and build up a reputation to inspire brand loyalty from your followers.
Over 3 billion people worldwide are active social media users so it’s vital that you tap into this audience. And the results if you do are worth it – 92% of marketers agree that social media is important for marketing their business, and 80% state that they increased traffic to their websites by focusing their efforts on social media.
Social Media Strategy
We work closely with you to develop a plan that works best for your business, based on needs analysis and return on investment.
We target the right data segments and manage your accounts to grow your online presence, helping you to build your brand.
A member of our team manages copy and content aligned to Brand Guidelines, publishing daily social media posts on your behalf.
To complement your social media campaigns, we offer Facebook Advertising to fully engage with your customers.
We generate full reports, providing details on what’s been happening with a breakdown of all activities across all social channels.
Specialist resources help design and implement your social media strategy, setting up and managing campaigns.
Go social today
Porsche Centre reduces cost per click by 87.5%
The Porsche Centre decided to host a Rhino Platinum Event. Physical invitations were sent by post, but they were looking for a solution to back those up online, whilst still keeping the exclusivity of the invitation. They wanted to drive people who had been invited to the event to a specific landing page, to respond to the invitation digitally.
Utilising the customer database provided by the client for the physical invitations, we matched the data to live Facebook accounts to create a custom audience. This allowed us to target only those who were invited to the event.
The advert reached 509 individual Facebook users and generated 114 clicks through to the site, at a cost of £0.21 per click. This works out at a 22.4% click through rate. By tailoring the audience, we achieved a high relevancy score, which in turn reduced the cost per click. The automotive industry average cost per click for Facebook adverts is £1.69 and the average click through rate is 0.8% - this campaign was extremely cost effective when compared to that benchmark!