Article by Jordan Dinsdale

Changes to the GDPR are coming fast, will you be ready?

The new General Data Protection Regulation (GDPR) determines how your business does business from May 2018. There are big changes on the way. Your business will need to manage, administer and protect personal data whether you work in B2B or B2C marketing. To help you prepare we have developed a checklist based on the latest information available. Use it to assess your business and find out which areas you need to focus on.

GDPR (General Data Protection Regulation) is the new legislation replacing the Data Protection Directive and is set to be the biggest ever change to data regulation in Europe. It comes into force on 25th May 2018 – so you need to prepare to ensure your marketing activities comply. The new law aims to give individuals stronger rights when it comes to their personal data. This includes anything that could directly or indirectly identify an individual.

Fines of up to €20,000,000 or 4% of your annual global turnover. Can you afford to take this risk?

GDPR applies to all European businesses. Anybody who collects, stores or processes the personal data of EU citizens – whether they process it outside of the EU or within – must comply to the new regulations, so you must ensure your marketing activity falls within the law. This means you need to monitor how personal data you use is:

  • Captured
  • Stored
  • Processed
  • Protected
  • Used
  • Transferred
  • Held (the length of time you can hold it for)

With all this in mind, now is the time to get on top of your data processes before it’s too late – that’s where we come in. Rhino offer a single source, managed service with no risk. It’s even insurance underwritten! With the complexity of the new law, you need a dedicated team of experienced professionals behind you to keep you up to date. With ongoing support to ensure you’re kept in the loop with data regulation, you can continue to reach your marketing goals without disruption. Keep stress to a minimum and focus on your campaigns safe in the knowledge that Rhino have got it under control on your behalf.

Driving your customer data

Cleanse, replenish, validate and enrich your customer database at the touch of a button with Rhino ADI. If you’re interested in this automotive game changing, please call Andy Goddard on 0161 330 1661 or email

Download available

This simple 10 step pocket guide to GDPR has been compiled in order to give you a overview of the impending changes on 28th May 2018.

Download PDF Checklist